Digital Marketing for Interior Designers and Architects. 5 Powerful strategies to implement.

In today's digital age, having a strong online presence is essential for businesses. This calls for Digital marketing for interior designers and architects in India as well. With the increasing competition in the industry, it is important for architects and interior designers to stand out and reach potential clients. 

Have a look at how many people in India, use social and digital media. Here are some statistics:

Now, If you’re not leveraging this online attention, you’re leaving a lot of opportunity on the table.

Here are 7 powerful digital marketing strategies for interior designers and architects that can help them attract quality projects in India.

In this digital world, Your website is often the first impression potential clients will have of your business.

Also it is important to ensure that your website not only showcases your portfolio, showing your portfolio is a must. That is a Prerequisite, but it should also help people understand how you help them solve their problems.

Why?

Because there are 1000’s of Interior Designers and Architects out there and most websites are made in the same old way. And if You’re not unique and also if you do not get "to the point", it might be difficult to capture the attention of people.

Also the web experience needs to be smooth and easy to navigate. It is also important to have a mobile-responsive website as more than 80% of the people browse on their phones. Mobile responsiveness is one of the crucial element when it comes to digital marketing for interior designers.

Have a look at these websites: oktra.co.uk, thirdskinarchitecture.com etc.

Social media platforms like Instagram, Facebook, LinkedIn, Youtube and Pinterest can be powerful tools to showcase your work and engage with potential clients.

These are some mainstream social media platforms that have millions of users (Instagram has about 270M Indian Users as of Jan 2023)

Regularly posting high-quality content of your work, content explaining how your work can help people solve their day to day problems and also, engaging with your followers by responding to comments and messages can get some good attention from people present on these platforms

When implementing digital marketing for interior designers this can increase brand awareness.

Now social media is a Good place to get the attention of people. But when it comes to getting a client or converting a project, it’s not a simple task. Because when you’re selling something which is worth thousands and even lakhs or crores of rupees, building trust is important.

And if you’re not an influencer or someone who has a major following or even if you are one but not getting consistent predictable inquiries, then it is really important to follow the next step which is building your list.

Building an email list is of utmost importance when it comes to digital marketing for interior designers to stay in constant touch with prospects, nurture them and in the process remain in their minds so that whenever they have a need, they can reach out to you.

Now, why build a list? Aren’t they already following you on social media?

So, even if they are following you, social media platforms are not in your control. Eg, if you post something on Instagram or Facebook, hardly 5-10% of your followers would be able to see your content that too if there’s good engagement. Also, you have no control over who sees your posts. Probably some very important prospect might just miss your post.

That’s why it’s important to have the details of your prospects. Details like their name, email address and phone number. This can be done using an email marketing tool.

Email marketing can be a cost-effective way while using digital marketing for interior designers and architects, also to stay in touch with past clients and keep them updated on your latest projects and in the process also ask for referrals. You scan also use email marketing to promote your services and special offers.

Facebook and Google ads can be an effective way to reach your target audience. With paid advertising, you can target specific demographics, interests, and locations to ensure that your ads are seen by potential clients.

Like if you specifically want to reach out to working professionals of age group 30-50 living in Mumbai, or Manufacturing Business owners living in Delhi, or even holiday Homestay or hotel owners in Goa etc.

Paid advertising saves you a lot of time and puts the client attraction process literally on automation. Also, there’s no person today who is not using google and Facebook(Facebook meta includes WhatsApp and Instagram). And in case if they don’t use these platforms, they are not even your target audience.

In addition to this Ads give you a lot of valuable insights as to what kind of messaging are people responding to and what are your prospects really gravitating towards. What are their major problems and also their aspirations?

All this data when received in bulk can be very helpful to draw potential clients for your Interior Design business and quickly reap the benefits of digital marketing for interior designers and architects.

When someone searches for “Modern Sofa for living room”, or “Open kitchen design cost” or anything which a layman would search for when they’re planning for their home interiors you can be found on google.

This happens by constantly writing blog articles and creating YouTube videos so that Google’s search will help you get noticed.

Have a look at this, when you type “time management for architecture”, you’d see one of my posts ranking on the top.

Also if you type in “Improve Architecture skills” Here’s one of my videos ranking on the top on Youtube. 

(These results may vary depending on when you’re reading this article and the location from where you’re searching)

To be honest, it could take you time to rank on google. Also, it might be quick based on the type of keywords you want to rank for. But that does not mean your efforts go to waste.

You can use these content pieces to showcase your authority and send follow-up messages to your prospects. This way you can keep nurturing them with lots of value and authority and in turn improve your sales.

Search Engine Optimization (SEO) can help improve your website's ranking on search engines like Google. By optimizing your website's content and structure, you can increase your visibility and attract more potential clients which is the purpose of implementing digital marketing for interior designers and architects.

By implementing these digital marketing strategies, architects and interior designers in India can attract quality projects and stay ahead of the competition. People are already using digital platforms and this digital dependence for connectivity, payments, entertainment, etc is here to stay.

If you’re reading this blog till here, it means you too are one of the digitally savvy people.

However, failing to implement these strategies can have negative consequences, such as being overlooked by potential clients and losing out on business to competitors who have a stronger online presence.



Now, If You too are an Interior designer or an Architect, and if you want to understand how you can use these strategies in the most effective way, then you can click on the button below and book a 60 min Free Marketing Strategy Consultation Call to get a Marketing Action Plan for your business.

Also, to understand how this can help you better and the 3 secrets to get an inflow of Quality Projects for your Architecture or Interior Design business, you can watch this 15 min video.