How To Get Architecture Projects in India? 3 Steps to Overcome Price Sensitivity Smoothly

In India, price sensitivity is a major challenge faced by architects and interior designers and how to get Architecture projects is always a burning question in the minds of Practising architects. 

Architecture and interior design are not just art forms but also a business and that is why how to get Architecture projects is a topic of utmost importance for construction professionals. 

Clients often have limited budgets and are unwilling to pay a premium for quality design services.

This can lead to a reduction in creativity and scope of the project, and ultimately impact the profitability of the business. Therefore, it is essential for architects and interior designers to understand how to overcome price sensitivity in order to win big in India's architecture industry.

Here are the Three Steps to Overcome Price Sensitivity.

Clients need to understand that good design is an investment and not an expense. As an Architect and interior designer, you should focus on creating a value proposition that highlights the benefits of quality design. 

Benefits which are not just aesthetically pleasing or functionally viable instead things that are directly responsible for increased productivity, higher property value, improved brand image, more revenue etc.

Let’s understand this with the help of an example. Let’s consider a Client who wants to build a hospital or a medical centre. What do you think is the biggest problem that person would face? Something which would always be running in their heads?

It’s not Hospital design, not even the sitting area or colours of the hospital but it would be more patients coming to their outlet. Just like how you would want clients for your business, doctors too would like to get more patients and have the best experience for them which would in turn help them to increase their revenue and profitability.

Now if your design can help them get this, that’s what will grab their attention and make them want to comply with your pricing more effectively. 

By demonstrating the value of good design, architects and interior designers can command higher fees and still attract quality clients.

Creating a unique offer can differentiate Architects and Interior designers from the competition. Because if the offer is not unique, money becomes the only differentiating factor where the lowest bidder get’s the work.

To create a unique offer, architects must first narrow down on specific target audiences, understand their problems and what they value most. This could be anything from more profitability, better footfall, increased revenue, higher status etc. Once architects have identified their unique value proposition, they can use it to create a compelling offer that sets them apart from their competitors. 

One way to do this is by offering a comprehensive package that includes everything from consultation to design to construction management. This can help clients feel confident in their decision to work with a particular architect, as they know they will be receiving a full-service experience.

Now, how do you approach this? As giving a full stack service can be overwhelming. This can be done by narrowing down on a niche. Where the Architects specialize in a particular type of architecture, such as commercial or residential, or focus on a specific design style.

They can act as specialised consultants to solve a specific problem. Eg Have a look at Oktra. This is a specialised Firm where they design and build exceptional workspaces and unlike any other general Architect or Interior designer, they don’t just offer design solutions instead, they also help entrepreneurs solve various problems like managing layoffs, office lease issues, hybrid working Optimization, and many other issues through their design.

Before the design process, they have a dedicated Workplace Consultancy which helps them identify the gaps in workplace productivity and helps them design a space that ultimately works for the betterment of the organisation.

This can help architects become experts in their niche, which can be appealing to clients who are seeking to solve a particular problem or achieve a specific aesthetic or function.

This will help them to win big in the industry and attract quality clients who are willing to pay a premium for their services.

Actively marketing is super Important for every architect and interior designer. Just relying on referrals can be really frustrating and dangerous for the business as there is no control in your hands.

Can You say that I’ve done 5 good projects so this month I’ll get 3 Quality Project inquiries?

No right? Because referrals are not in your control.

That’s why it is very important to consistently keep reaching out to new prospects as even if you get work, the decision making time for Architectural projects can take a lot of time.

Not just that but a lot of architectural projects can go on hold due to multiple dependencies. So it is very important to have projects in the pipeline for consistent cash flow.

With the rise of the internet, digital marketing has become a powerful tool for architects and interior designers to reach out to potential clients. Architects and interior designers can use social media, email marketing, search engine optimization and other strategies to showcase their work and attract new clients.

Now what is Info Marketing?

Info marketing is the process of using your knowledge and information of your skill in a unique way to present your services and attract potential clients.

Now why your knowledge and Information?

When it comes to Architectural or Interior Design Projects. These are works that are required by individuals at the most once or twice in their entire lifetime. Until or unless someone is a Millionaire or Billionaire. Then the situation could be different.

And that’s why a lot of people are unaware and very sceptical about the whole thing. That’s why it is important to educate your audience to have a better flow of work and relationship throughout the client journey.

Architects and interior designers who understand these secrets can position themselves as leaders in the industry and attract quality clients who are willing to pay a premium for their services. This is not a hypothesis but a fact. Let me ask you, do you know at least 10 Architects who earn good enough?

Now, if You too are an Architect or an Interior Designer. And You want to know how you can set up a Customized Marketing Gameplan for your business, then you can book a Free 60 Min Marketing Strategy Consultation by clicking on the link below.

To implement these secrets, as an architect, interior designer, or any other construction professional, You should focus on creating a value proposition that highlights the benefits of good design, create a Unique Offer that caters to the specific needs of clients, and use Info-marketing to reach a wider audience.

Also, let me tell you, If You do not implement these secrets, there’s always a risk of being left behind in a highly competitive industry. Clients are becoming more discerning and are willing to pay a premium for quality design services but only when they can truly understand what it can bring them.

Architects and interior designers who do not adapt to these changing market dynamics risk losing out on quality projects and ultimately impacting the profitability of their business. We’re not living in times where clients used to just walk into offices like how patients walk into Doctor clinics. There is a lot of competition and especially in a country like India, where pricing is a big issue, you can’t afford doing absolutely nothing.

Now, if you want to understand how this can be implemented and what are the 3 Secrets to Get an Inflow of Quality Projects consistently as an Architect or Interior Designer, then you can watch this 15 Min video.

After watching the video, you can book a Free 60 min Marketing Strategy Call. The button will appear after starting and watching the video.