Contents
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What’s The Use Of A Website For Architects?
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9 Features To Use For Your Architecture Firm Website.
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3 Core Benefits Of Having A Website
What’s The Use Of A Website For Architects?
So, what role does a website play when it comes to Architecture firms?
You would definitely have your presence on social media accounts like Facebook, Instagram, Pinterest, Behance, LinkedIn and so on.
So why do we need an Architecture Firm Website?
1. Short and Crisp Understanding Of Your Architecture Firm.
So the content we have on social media is not structured. Having an account on any social media sites means you would have a lot of consistent content if you’re doing things right.
But this is a sea of content. Not a crisp short path for your viewers to know you quickly in all aspects required.
A website helps you with this. Your Architecture Firm Website is your home on the internet that can be designed in a way that grabs attention and delivers all that you have to in the fastest possible way to your target audience.
2. Get Search Traffic From Google.
Ever wonder when you type “Top Architecture Firms” or “Top Architects Near Me” or anything related to Your specialization on Google, a few websites appear on the top?
Why does this happen?
That’s because these Architecture Firm websites are Search Engine Optimized. And their web page ranks for that particular keyword.
Similarly you could try to predict what your target audiences are searching for and rank for those keywords and get search traffic from google.
3. Build Your Network and Community.
One of the most Important aspect of a website is to let you build your own Community and nurture them as you might already know Your Network decides your Networth.
As an Architecture Firm owner, you have to deal with a lot of People. Builders, Developers, Material Vendors, Consultants and so on.
Having your Architecture Firm Website can help you manage your network and community pretty easily and with a stronger control than any social media account.
9 Features To Use For Your Architecture Firm Website.
Architects and Interior designers can use these 9 features to grow their Digital Presence and Stand out from most of the other Architecture firm websites out there.
Most of the websites around 90% of them are doing stuff that used to work years ago. But now in 2020, you need to act smarter and stand out from the crowd.
According to Pereto’s Principle, Your 80% of success comes from the 20% of the things you do. These are those 20% things you need to do for your website.
1. Have a Eye Catchy Home Page.
Do you know what’s the most valuable thing when it comes to websites, social media and online activities?
Its Attention. Why do we run ads? Why do we pay so much on marketing? Its to seek attention.
With so many websites and content on the internet attention from your target audience is the most valuable asset you are looking for.
And how can you get this attention for your Architecture firms website? or let’s put it this way, why do you pay attention to anything and anywhere?
Because there’s something in it for you. Right? Why are you reading this? To get some information for yourself.
Most architecture firm websites have only Images or Videos with no text as the first experience for their visitor. Leaving the visitor to expect whatever they want to expect.
Let me tell you, the attention span of an average visitor is very less. Up to only 10-15 seconds. And you need to do something amazing to grab their attention. And this can’t be done by saying things about yourself but by addressing the problems of your target audience.
Try using Questions. Questions are the best way to grab attention. A right question asked to the right person can get you the best attention you need.
If not questions Do something that helps your target audience in a specific direction and a focused path rather than letting them figure things out on their own.
2. Show Your Design Process.
Every Architecture Firm has their own design process. Based on your scope of work and your expertise the design process is said to differ.
A lot of times, clients aren’t aware of how the design is going to escalate. What is the conceptual stage? What to expect during the conceptual stage?
What set of drawings are needed? How the material selection takes place and also if you have any restrictions on design changes. If there’s a change, how long will it take and why would it take so long?
All these questions may create problems in future and it is important to address these questions and your process so that the client knows what to expect.
They exactly know when and why to expect delays and so on. So there’s an initial clarity before even starting out with the project.
3. Exhibit Social Proofs
Remember the time you decided to watch a movie at the cinema? Or the time you bought a new car or tried a new dish for lunch.
Did someone recommend you to try that out because they really liked it and wanted you to experience it too.
When you are looking to purchase that car you want you might look at all possible reviews. Or before that movie you’re going for. You check the reviews. That is social proof.
People make judgements and decisions based on public opinions. So it’s very important that you too have your own reviews.
Get some testimonies and reviews from the clients you’ve served and add them to your Architecture Firm Website so that you have some amazing social proofs.
4. Write Articles And Blog Posts
Posting content on website is one of the most important thing when it comes to marketing an Architecture Firm Website.
You can post articles, videos, podcasts or anything that can add value to your target audience.
What are the pain points of your audience? What is it that keeps them awake at night? What keeps them worried that you can solve.
Try posting valuable stuff that can help your target audience to get their goals. Because this is what’s going to attract more and more traffic to your website.
When you have strong blogs with proper search engine optimization you have a digital asset that works for you even while you’re asleep.
Also with so much of information you put forward, you place yourself as an authority in the market and why you are the best person to help your target audience.
And there’s a way writing blogs can be simplified even if you’re not a content writer. Writing is a skill that can be developed just like any other skill.
5. Build an Email List.
Having professional connections is very important for business especially for architects and interior designers where work is very much dependent on word of mouth.
At any time there might strike a need for your services. Being a high ticket service, Architecture and Interior design is something that a client might use only once or very few times in their lifetime.
So being connected is super necessary. When you build an email list of prospective clients and constantly add value to your clients by helping them with their pain points you are always there at the back of their mind.
Ever seen those mails from swiggy or zomato landing on your inboxes?
This way they are constantly connected to you. And when there’s a craving to have your favourite munchie, you know whome to connect.
Make your Brand the go to place your target audience would think of first when they decide to build something.
6. Place a Chat Bot.
Wanna have a direct enquiry to hit on your messenger? Or any FAQ’s you would like to address?
You can either let people connect directly with you or through an automated chat bot sequence.
Automated Chat bots can be your 24/7 employees to serve your target audience whenever they are in need or whenever someone visits your website.
You can also set up an automated sequence of messages to get the right employees submit their portfolios.
Like if you particularly wanted a 3 years of experienced candidate or an intern or a fresher. You could automate and segregate portfolios and save some time for yourself by setting up an automated chat bot that works as your digital hiring portal.
7. Your Works
We all love to present our works. In fact I’m pretty sure 90% of Architects think about this one page as the first go to page when it comes to building their websites.
Your Completed works are very important. These are the living proofs of what you have accomplished as an Architect.
But make sure not to over-post things. Don’t try to post every thing you’ve done. The attention span of people is very less and they probably won’t be looking at each and every project unless some one is researching on your firm or is a die hard fan.
You can list down few of the best projects you’ve completed and post only selected ones that matter to your target audience. Make the presentation of these selected works so catchy and wonderful that it grabs the attention of your desired crowd.
8. Office Culture
Every office has it’s own culture. And culture is what binds the workforce together. If you are someone who’s just started out with a couple of staff and wish to grow your team, this section can surely get you a lot of good portfolios coming in.
So what is your Architecture firms culture? How is your working environment? How do you work on projects? Do you have a Thursday crit? Like Olson Kundig. How do you celebrate your festivals? Do you go for a dine-out? Do you party together?
Some of these questions can be answered and put up on to the Office Culture page. This creates an interest in your potential staff to work and apply for a job.
9. Contact Page
Then finally we have a contact page. An Architecture firm website can get contacted by different people. You could get contacted for Awards, talks and magazine issues by publications. Leads for your business, enquiries to join your workforce and vendors.
Now depending upon your choice, you can place your contact details like phone number, email id and a google map locating your services.
You could also make it simple for different kind of visitors by adding a separate link for each type. Potential employees have a separate link to click.
Vendors come through a separate link. Clients through one and One for Media Publications.
This makes it easy to track link clicks and also manage your mails.
Also make sure to add all your social accounts so people can connect you on Instagram, LinkedIn, Facebook and elsewhere.
Core Benefits Of Having A Website.
1. Save Marketing Costs in Longer Run.
Staying at the back of the mind of your target audience is very important. Your website through your branded email lets you do this.
Emails are a way to always be in constant sight of your crowd.
But a big disclaimer here!
Remember not to send spammy emails. No one want’s to be sold but everyone wants to know something that can solve their problems in the information age. And this is what you can provide.
Try to constantly add value to the pain points of your Audience and that way you could be on the positive side.
Now when it comes to saving costs. When you constantly build your email list let’s assume to a number of maybe 10,000.
Now this is not just a list there. Those are real people with real emotions who you can connect with directly in a single click.
2. Get Affiliate Income through your blogs.
The blog articles you write on your Architecture firm website can be monetized. Whatever tool you use for your work. Any products or services company you’ve worked with that have an affiliate program can benefit form you and vice versa.
You can be their affiliate and provide products and services through your blogs. And you being an authority in the space could really help them. So it’s actually a win-win.
Also when you get a lot of visitors showing up on your blogs you could monetize them using google AdSense to place ads on your blogs and earn through ads.
3. Get Ultimate Insights and Control.
Having a website and some information on it that helps your target group can help you strategize your business.
Because now you know actually who is clicking where. Yes, you heard that right. You can click track people. You know where your visitors are from. You exactly know from where they’ve landed to your website.
How much time someone has spent on your what page. So you could figure out whether something excited them to stay there. So basically you get complete statistics of your traffic.
And I’ve heard this saying, As a Businessman, You should work on the Business and on in the Business.
With all these insights, you would definitely be working on the business. To get a client or an employee or any other relationship. To know what made them connect with you and how these connections can be made better can be figured out with these insights.
If You too Want to Build A Strong Presence for Your Architecture or Interior Design Business and Understand how to get Consistent Quality Projects?
You can book a 60 min Consultation Call By clicking on the button Below
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