Instagram is a platform for visuals. All Architecture Firms have plenty of visuals they work on every single day. Images, IGTV Videos, Reels captivate our daily attention.
If we hit to the facts, an average person spends approximately 3 hours daily on Instagram consuming content. With more than a billion people online, if you are able to attract even 0.001 % of the right crowd for your niche, then its totally a win.
In this article, we’re gonna be deconstructing on what these Top 10 Indian Architecture Firms do to grow on Instagram and how you can also apply these methods if you’re running an Architecture Firm.
Previous
Next
First of all let me tell you, the criteria for selecting these Architecture firms was on the basis of multiple factors like visibility, search optimization, followers and type of content.
Also, this is just a brief selection to provide examples of content and posts you can do. There are many more Architecture firms doing it right but for the purpose of this article, we’ll stick to these 10.
Although there are a lot of Architecture firms with amazing work very few post on Instagram or even if they are on the platform, they aren’t doing the right things to reach their crowd.
This article is for all the Architectural firms to help them grow their digital presence on Instagram. But first, let’s know why do you need to get going with Instagram?
Why You Need To Start Growing On Instagram?
Marketing is one of the most important pillars of a Business and Architectural Design being a Visually appealing content acts as a perfect fit for Instagram.
Now I know that most of the Architecture Businesses get clients based on word of mouth.
But this word of mouth can be multiplied when you market and grow your followers and connections.
Consistent marketing helps you be in constant touch with your target audience and you never know how and when any content might trigger a desire and get you an opportunity.
These are some of the points on Why you need to start growing your Instagram Business account the Right Way for your Architecture firm.
- Show your works to the world. Also to your target audience.
- Digitally Market your Architecture Firm.
- Build Connections and Network with influencers of your industry.
- Build a future Employee Base. (Reduce hiring costs)
- Get Visible to Publications and Magazines for media coverage.
- Grow Number of Visitors for Your Website.
- Be known as an Authoritative figure in your Industry.
- Get Insights to your Audience and work they like.
How To Grow Your Architecture Firm on Instagram?
After researching more than 200 Indian Architecture Firms Instagram accounts. I’ve been able to find some common patterns that all these top firms follow.
And I believe that there are 2 ways you can learn anything. One is to try on your own. Make mistakes, get experienced and grow and learn. The other way is to learn from others success and mistakes and ultimately speed up your growth in the process.
So here are some of the common patterns and type of Posts these top Architecture firms are applying to get the maximum reach for their digital presence on Instagram.
1. Consistency
Consistency is the real deal. It is directly proportional to the number of followers and the growth of your account.
Instagram has a post reach of 1-2 days max as of 2020. This means that 1 post that you make would reach your audience feed up to 1 day. That too on an average it reaches 10% of your crowd.
So All those accounts posting all the images at once, You’re doing it, wrong guys. Instead of posting 5 images at once, take your time. If you post for 5 days, you get a better reach. That’s how Instagram wants
I’m not telling you not to post 5 pieces of content. What I’m saying is post consistently. Even if you post 5 – 10 posts today. Make sure you got something for tomorrow and the day after that.
Look at the posting patterns of 3 of the firms from the above top 10.
You can clearly observe the efforts put here. Almost every day there’s a post that happens. It’s just like hitting the gym. Consistency matters on Instagram too. In fact, Instagram loves accounts that are consistent.
If you listen to some of the top Influencers like Gary Vaynerchuk, Dan Lok, Digital Pratik etc. who have grown their personal brand and helped many other brands grow online to promote the same thing.
2. Have a Human Presence.
When you’re on social media, you are building relations. It’s not a B-B or B-C it’s a P-P. That is person to person.
Make your audience feel that they are important. What is a better way to make someone feel important than sharing some personal time with them? Also, a human presence makes it easy to relate to your followers.
Along with the work that you post it is very important to post your own self to build those relations. To address and connect with your audience.
Now, these posts could be anything like,
- A video where you walk through your completed designs.
- Online or Offline Interviews.
- Educational Videos.
- Talks on any topic.
- Personal Photographs.
Previous
Next
3. Design Process Posts.
Architectural Visualizations, sketches and inspirations are an integral part of the design process all architecture firms carry out. Architects always have to create and re-create drawings for any project that they work on. And these are some really good content pieces to share as well.
Let your audience know how the design started. How did you approach it? What challenges you faced and how did you come up with a solution.
All those graphics you make to explain to your teams. Even small sketches can be used as content pieces.
From sketches to 3D models to renders. Options that didn’t work would never be a waste. You can definitely get a reach on those tried options.
Some of the design process works that you can use and which these top firms use are as follows.
- Realistic Renders.
- Conceptual renders and models.
- Conceptual sketches.
- Design details.
- Digital Walkthroughs.
Previous
Next
4. Site Works
Site visits are very common for Architects. Those weekly, monthly site visits that you do can produce some great content for a long time.
You anyways have so many images when we document architectural sites. All these raw site images with interesting captions could be used as amazing posts.
The construction process makes it really intriguing to know how the final outcome is going to take place.
These are some of the posts that you can get out of your site visits.
- Raw Site Images and Videos.
- Ongoing Work Process.
- Problems faced on site and solutions you applied.
- Completed siteworks.
Previous
Next
5. Office Culture.
As said by Asia’s leading business coach Rajiv Talreja, Instagram Influencer and Businessman Gary Vaynerchuk and Jason Jennings in his bestseller book Think Big Act Small, Employee is the King.
When your workforce is happy your clients are bound to be happy. What’s the best way to keep your work family happy than by providing attention and some recognition on your digital platform.
Then there are also lots of events that keep on happening. We have so many festivals we celebrate. Let people know how Ar ________, celebrates with his/her firm.
Sharing your office culture gets your crowd really interested and hooked on to your Architecture firms.
So these are some of the posts you can carry out in this section.
- Introduce Your Workforce.
- Office Fun Activities.
- Material Selections.
- Show Employee Skills.
Previous
Next
6. Awards And Publications.
People trust Social Proofs. The awards, magazine and media publications help to spread your works and multiply your word of mouth. Ultimately increasing your Business opportunities.
Also, you can collaborate with other architects or influencers, add value and gain some followers from collaborative posts as well. Architecture magazines and digital platforms are some of the best places to get your content shared.
Since these platforms have a huge following and are always looking for great architectural works, you can collaborate and grow together.
Some of the post ideas for this section are as follows.
- Interviews.
- Magazine Publications.
- Events
- Podcasts
- Awards
Previous
Next
So Why Grow Your Architecture Firm on Instagram?
If you’ve read this till here, I’m sure you have seen the vision and the growth opportunity for your firm. You can engage with your audience, advertise your firm and build brand awareness.
It’s not just posting any content and random photos. But strategically and consistently growing your presence over time. Is basically depicting and documenting your everyday activities, failures and learnings and growing constantly.
I totally understand how difficult it can be to handle marketing and business operations at the same time. Especially for Architects who are one of the busiest professionals on the planet.
So if you liked this article and got some value from it, feel free to drop down a message. You can also book a FREE 1-2-1 consultation to discuss strategies for growing digital presence of your Architecture Firm.
